Reddit stops reporting logged-in users from the September 30 quarter — the last figures were +18% overall, +7% logged in, +1% logged in for the US
The closing sentence of 'Trends in User Metrics' in the Q2 10-Q: from the quarter ending September 30, 2026 the logged-in and logged-out split will no longer be reported. What the eight quarters in the table show right before it goes, and the line in which the company says where logged-out visitors come from
aiSwingX™ Editorial · Reviewed
Published
Reddit Form 10-Q (Q2 2026, filed 2026-07-30), MD&A 'Trends in User Metrics' (DAUq definitions, quarterly growth tables, the sentence ending the split), 'Overview of Second Quarter 2026 Results', 'Key Financial and Operating Metrics'
aiSwingX™ analyzes US filings and reports them as news investors can read.
Reddit (RDDT) filed its Q2 2026 quarterly report (10-Q) on July 30, and the user-metrics section ends with a single sentence. From the quarter ending September 30, 2026, the company will no longer report daily active uniques (DAUq) split between logged-in and logged-out. In the same section, the last reported quarter shows growth of 18% overall, 7% for logged-in users, and 1% for logged-in users in the United States.
In plain terms
Reddit reports each quarter how many people visited it on an average day. Until now it also showed that number split between people signed in to an account and people who were not. From the quarter ending September 30, 2026 it will show only the total and the split by region. In the last quarter it reported, the total was up 18% from a year earlier, while the signed-in count was up 7%.
What happened
Reddit (RDDT) is a community site where users post and comment, and most of its revenue comes from advertising.
Its Q2 2026 quarterly report (10-Q), filed on July 30, contains a section of the MD&A called 'Trends in User Metrics'. That is where the company explains how it counts its users each quarter. The Daily Active Unique part of it ends like this: "Therefore, beginning in the quarter ended September 30, 2026, we will no longer report logged-in and logged-out DAUq."
What goes is the split; what stays is the total. Overall DAUq and DAUq by geography, meaning the United States and the rest of the world, continue to be reported. Overall DAUq was 130.3m in Q2 2026, up 18% from a year earlier. Revenue in the same quarter was $804.9m, up 61%, and revenue per visitor was $6.18, up 36%.
The reason the company had been counting the logged-in figure is in the same section. It has said those users tend to engage more and spend more time on the platform.
We find the numbers that are in the filing but not in the news, and analyze what they mean, how big they are and what to watch next quarter — with the arithmetic and quarterly metrics. Cancel any time.
Is Reddit no longer reporting user numbers at all?
No. Total DAUq and DAUq by geography (United States and rest of world) continue to be reported. What ends is the split between visitors who were signed in and those who were not.
What reason does the company give?
The 10-Q says that as the business has scaled and the product strategy has evolved, the focus has shifted to delivering value for all users regardless of whether they are logged in, and that management primarily uses total DAUq and DAUq by geography to run the business and evaluate performance.
Does this change any reported number?
No reported figure changes. From next quarter the two growth rates can no longer be read side by side. The last values and the gap between them are set out over eight quarters in the subscriber section of this article.
Where can I check the sentence myself?
On SEC EDGAR, open Reddit, Inc.'s Q2 2026 10-Q (accession 0001713445-26-000100) and read the Daily Active Unique part of 'Trends in User Metrics' in the MD&A.
How aiSwingX™ wrote this
We read the filing on SEC EDGAR in full — statements, notes, MD&A. Press releases and news are not used as sources.
Every figure is reconciled to its location in the filing and to XBRL data. One mismatch means no publication.
An editor reviews before publication; any later change is recorded in the revision history.
Reddit Form 10-Q (Q2 2026, filed 2026-07-30), MD&A 'Trends in User Metrics' (DAUq definitions, quarterly growth tables, the sentence ending the split), 'Overview of Second Quarter 2026 Results', 'Key Financial and Operating Metrics' · SEC EDGAR · This article is not investment advice. Disclaimer
Frequently asked questions
Where can I verify the figures in this article?
Open the filing cited at the bottom of the article (e.g. the 10-Q note number) on SEC EDGAR via the link at the end of the article.
What is the at-a-glance box?
A four-item summary of the article: the key figure, what it means, the source, and what to watch next quarter. If you are short on time, read just that.
May I quote or share this article?
Customary quotation and sharing are fine with attribution (aiSwingX™ and the article URL). Republishing the full text elsewhere requires the License plan.
aiSwingX™ analyzes US filings and reports them as news investors can read.
